There are thousands (literally) of blog posts on how to maximize Pinterest for your blog. Pinterest is a powerful tool for bloggers. Learning how to maximize it can grow your audience like wildfire. By learning how to make “pinnable” images, what content to pin from other websites, and how to maximize your time and efforts there, you can make the Pinterest Smart Feed your top blog referrer.
How to Make Pinnable Images
Repeat after me: “pins should be vertical, not square or horizontal.”
Y’all the biggest thing I see in blogland that makes me put an ex-nay on the inning-pay is poorly designed pins. I will not repin an image that I know is poorly designed because, with the new Pinterest algorithm, pinning one terrible pin could hurt my nice pins.
Let me explain: Pinterest now utilizes a “smart feed” which means you no longer see the “most recent” pins at the top of the page. Sure, some may be recent, but more often you see pins that are popular at the moment – typically from frequent pinners and those who have good interaction on their pins. Think repins, likes, and comments. Yep… likes and comments on pins are important now. Size of the image is also important. Pinterest itself suggests 735 x 1002 as the size for a Pinterest Image.
It seriously breaks my heart when I read an amazing post and I can’t share it on Pinterest because the graphic isn’t shareable. This is where I tell you what all the other blog posts say: “Make you images bright. Put some text on the image. If you’re pinning something about fashion, don’t look straight at the camera or cut your face out”.
Here’s the thing about images with people in them… You and your kids are adorable, but they make the pin less relatable to me (you know… I’m not a member of your family, so I find it difficult to find a place for all their smiling faces on a Pinterest board). Then there’s the pretty girl in a pretty dress – you look amazing in that sequin dress – but you’re looking straight at the camera and this looks more like a portrait of you and less of what I want hanging in my closet (i.e. what I want to pin).
Good photos don’t automatically make good pins. They have to be relatable, and they need to have something to do with what the content is actually about. The other day I saw a pin with a gorgeous girl on it. She had on a nice outfit and the photo of her was really cute – I hope she made it her Facebook profile photo – but the blog post on the other end of that pin was about spending time with family during the holidays. It totally didn’t tell me anything about the blog post. It was as if it came out of left field. Make your images make sense for the post they’re designed for. Which leads me to…
Finding What Content to Pin
You have to pin content from other places on the internet. That’s Pinterest rule #1. But figuring out what kind of content to pin is another thing entirely. We already went over what kind of images to look for and steer clear of. Now, we need to dig deeper into why the pins exist. What content its on the other end of that image?
I recommend visiting the site associated with every single thing you pin before you pin it. How else are you going to know that it’s good, helpful content? Plus, some spammers frequently change the URL of a pin to something completely different. Don’t fall victim and pin those.
How to Maximize Your Time on Pinterest
Make sure you have rich pins enabled. There are tons of “how to” posts to teach you how. Rich pins automatically link each pin to your site – giving you credit! …And who doesn’t want credit for their hard work?
In addition to pinning great content from other sites, be sure you’re RE-pinning YOUR OWN content to relevant boards. This is much easier to do when you have a lot of content, because you never want to spam your own boards, but pulling older posts from way down helps reinvigorate older pins which in turn helps other posts get more traffic.
Also, sometimes, your own pins (pinned by others) show up in your feed. When this happens, LIKE and COMMENT on them! This adds interaction and helps them bump to the top of the smart feed!
Once you learn how to work Pinterest in your favor, it will be your biggest blogging ally.
Social media is always evolving, so while these tips are relevant for January 2016, keep in mind that times change, and so should you! Try new things. Experiment… and share your secrets with me. Know of some super great Pinterest smart feed hacks? Let’s discuss them in the comments.